For 9-to-5 workers who feel built for more

Build your first online offer in the margins.

No quitting your job. No clearing your schedule. No waiting until you feel ready. Just 30–60 minutes a day and what you already know.

Get the Starter Kit. Free — 16 viral templates
Who this is for

The person clocking out tired, wondering if they could build something.

Where you are now

Drained after work. Don't know how to create products or content that actually converts. Carry the belief that building something online is for other people — not someone with a full-time job, kids, and limited hours.

Where this takes you

Phone buzzes mid-movie, mid-dinner, at the park with the kids — a sale just came in. You weren't working. You built something that ran without you in that moment, and it worked.

Most recent essay
Aug 5, 2026 · Essay
3 Offer Formats That Actually Work for Beginners
You're worrying too much about how to package your offer. There are only three options when starting out — and each one has already put beginners on the board with their first paying customer.
Read the essay →
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The Offer

The Lunch Break Business Starter Kit.

Built by someone who was exactly where you are — 9-5, kids, no extra hours, no perfect idea — and figured it out anyway. Under a hundred bucks to find out if it works for you too.

01
Find Your Overlap
Identify what you already know that someone will pay for. Most people skip this and try to build first. This makes the starting point visible.
02
Earn the Room
Talk about your experience in a way that makes the right person feel understood — building trust before you ever sell anything.
03
Sell Before You Build
Create the sales page. Post it. Validate with real buyers before you build a single thing. This is the step that changes everything.
04
Build, Launch, Deliver
Build the simplest version that solves the one problem. Deliver it. Collect feedback. Then find the next problem and run it again.
Under $100. Hybrid — video modules inside a Skool community + monthly live calls.
Get the Starter Kit →
Free

16 viral post templates.

The proven templates I use to get the right person to stop scrolling. Free — grab them and join the newsletter.

Placeholder form — wire to your ConvertKit form when ready.